The Agency Notebook

Customers are increasingly asking ChatGPT what to buy. But is your brand appearing in those recommendations? Discover how to test your AI visibility, track referral traffic and make your Shopify store easier for AI to understand.

Meet YAPA Club, the brilliant new kids' landline brand bringing screen-free connection to a new generation. We worked with the YAPA team and Otherway to create a bold, playful Shopify experience designed to build awareness, drive pre-orders and support long-term growth.

Your Shopify store is attracting visitors, but are enough of them buying? From smarter product pages and bundle offers to faster carts and better customer journeys, we explore six practical ways to turn more traffic into revenue.

A CRO and GEO-focused overhaul of Reflex Nutrition’s Shopify experience has delivered rapid results, with agentic commerce sales increasing by more than 800% in just two months.

Search has changed. Customers are no longer typing simple keywords like "dog food" into Google, they're asking AI assistants detailed, personalised questions and expecting tailored recommendations in return. In this article, we explore how ChatGPT and other LLMs evaluate brands, products and content, what needs to exist on your website to be recommended, and the practical steps Shopify merchants can take today to improve their visibility in the age of AI-powered search.