When Planthood approached twotwentyseven, they weren't looking for a new website.
They were looking for a better way to run a fast-growing subscription business.
As one of the UK's leading plant-based meal delivery brands, Planthood had built a loyal customer base and a product people genuinely loved. But behind the scenes, their subscription experience was becoming increasingly difficult to scale.
The existing setup was creating limitations for both customers and the business. Subscription journeys were restrictive, customer flexibility was limited, and operational processes were becoming more complex as the brand continued to grow.
So together, we took a different approach.
Rather than trying to patch over the problem, twotwentyseven designed and built an entirely new subscription platform, fully integrated with Shopify and tailored specifically to the way Planthood operates.
More Than a Website Project
From the outset, this wasn't a traditional ecommerce build.
The challenge wasn't simply creating a beautiful website. It was creating a subscription experience that worked better for customers while giving the Planthood team the flexibility, visibility and control they needed to scale.
Working closely with the team, twotwentyseven designed and developed a completely bespoke subscription platform, built around Shopify and powered by a custom backend system.
The result is a subscription experience that feels seamless for customers but handles a huge amount of complexity behind the scenes.
Designed Around Customer Flexibility
One of the biggest opportunities was improving how customers interact with their subscriptions.
We wanted to create an experience that felt intuitive, flexible and empowering.
Customers can now:
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Manage subscriptions with ease
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Pause and skip deliveries
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Change products and preferences
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Update plans and schedules
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Access a significantly improved account experience
Every decision was made with customer retention and long-term loyalty in mind.
Because in subscription commerce, convenience matters.
Building What Off-The-Shelf Tools Couldn't
Like many growing subscription brands, Planthood had reached the point where standard tools were no longer enough.
Rather than forcing the business to adapt to software limitations, we built a solution around the business itself.
The custom platform allows Planthood to manage:
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Complex subscription logic
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Product forecasting
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Customer preferences
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Delivery scheduling
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Operational workflows
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Business reporting
All from a system designed specifically for their needs.
It's a great example of where custom development becomes the smarter long-term investment.
The Results
The impact was immediate.
Following the launch of the new platform:
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Customer journeys became simpler and more intuitive
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Operational efficiency improved significantly
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Subscription management became easier for customers
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The business gained greater flexibility and control
Most importantly, the platform gave Planthood a foundation that could scale alongside the business.
Because the best ecommerce platforms aren't just built for where a business is today.
They're built for where it's going next.
A Long-Term Partnership
Like many of our client relationships, the launch wasn't the end of the project.
Since launch, twotwentyseven has continued working closely with Planthood, helping refine, optimise and evolve the platform as the business grows.
From new features and customer experience improvements to ongoing performance optimisation, the platform continues to develop alongside the brand.
Because great digital products are never truly finished.
They're constantly improving.
Looking Ahead
Today, Planthood operates on a custom subscription platform designed and developed by twotwentyseven, fully integrated with Shopify and built specifically for the needs of a modern subscription business.
It's a platform that delivers a better experience for customers, greater control for the business and a stronger foundation for future growth.
And we're proud to continue helping shape what's next.
