Shopify is phasing out legacy customer accounts in favour of its newer, more secure and flexible Customer Accounts experience. If your store is still using the old login and account setup, you’ll need to upgrade — but this isn’t just a technical update. Done properly, it’s an opportunity to improve customer experience, security, and performance.

Here’s what brands need to know.

In the evolving world of ecommerce, it’s no longer enough to simply publish content and hope for clicks. With AI-driven search engines and recommendation systems reshaping how users discover products, writing content for AI visibility has become a must for any Shopify store. At twotwentyseven, we’ve seen firsthand how strategic content creation can boost discoverability, sales, and long-term brand authority.

If you’re running a Shopify Plus store, you already know the platform is fast, scalable, and powerful. But Shopify Plus comes packed with features that many merchants overlook—tools that can save time, improve conversions, and boost revenue. At twotwentyseven, we often see stores underutilizing these hidden gems, and helping clients unlock them is part of what makes our Shopify builds stand out.

Here are some Shopify Plus features you might not be using yet, and why they matter.